Brands can better customize their specific keywords for what they provide users. The specificity of long tail keywords also means that there is less competition for each keyword phrase.
Customers also receive content that is more closely aligned with their objective, making them happier. Brands receive traffic that is more closely aligned with their content, which will improve their ability to effectively bring new customers into the sales cycle. This means that both users and site owners generally receive better results. Long tail keywords being comprised of a few words makes them much more specific.
Using long tail keywords, therefore, makes your content more likely to draw these users into your website and begin the process of the buyer’s journey. People now generally enter queries into Google using the same types of phrasing as they do when they are speaking with a friend. This has become particularly prevalent with people using voice search more often. Over 70% of search queries are made using long tail keywords. Are long tail keywords important for SEO? This is where long tail keywords will become important to separate your brand from your competition. Typically, users begin with a simple search and as the search engines guide them to solving their pain point, their searches become more detailed. With long tail keywords, you are able to attract more high-quality traffic to your website which is more likely to lead to conversions.ĭuring the customer journey, long tail keywords become more important as their journey evolves. These keywords are also less competitive than generic keywords because they are designed to better reflect how people make queries.
Since these keywords are more specific than generic terms, they allow you to target niche demographics. A long tail keyword is a phrase that is generally made from three to five words.
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